Editorial links
An editor, writer or site owner chooses to cite a resource because it supports the page. These links tend to have the strongest natural context because they exist as part of the content’s purpose.
Directory and profile links
Directories and profiles can be useful when they help users discover a real business, organization or resource. Low-quality directories created mainly for SEO are a different category.
UGC links
Forum posts, comments and community content can generate references, but many platforms qualify user-generated links and aggressively moderate promotional behavior.
Sponsored or paid links
Paid placements should be properly qualified. Google recommends appropriate link attributes such as rel='sponsored' for paid relationships.
Automated submission links
These may be created across directories, profiles, Web 2.0 sites or other platforms by software. When created primarily to manipulate rankings, they fit Google’s link-spam definition.
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